Social Media Manager
Turn casual clicks into brand loyalty with our Social Media Manager course. It’s the ultimate launchpad for aspiring marketers, business owners, and freelancers ready to command the digital stage. Explore the tools that drive results—from Instagram and LinkedIn algorithms to the precision of SEO, Google Ads, and Analytics—while earning a CPD-accredited certificate that strengthens your professional profile.
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Social Media Manager
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Access1 Year Access- Skill Level
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Duration11 hours, 23 minutes - Students98 Students
CPD Point15
Access
Skill Level
Duration
Students
CPD Point- Original price was: £415.£25Current price is: £25. ex VAT
- 1 year
- Level 5
- Number of Units123
- Number of Quizzes0
- 11 hours, 23 minutes Gift this course
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Social Media Manager
Step into the fast-moving world of online brand communication with our Social Media Manager Course. In a UK market where 55 million social media user identities compete for attention, simply “posting content” isn’t enough; you need a strategic edge to turn scrolls into trust. This course bridges that gap by transforming your interest in social platforms into a professional mastery of digital influence and brand visibility.
The Social Media Manager Course connects core social platforms like Instagram and LinkedIn with essential growth drivers like SEO, Google Analytics, and Email Marketing. From mastering Google Ads to launching YouTube campaigns, you will develop the data-driven awareness and planning skills required to navigate the entire digital marketing ecosystem. Enrol today!
Course Description
The Social Media Manager course teaches you how social media fits into a wider online marketing strategy. You will learn how brands use different digital channels to reach audiences, improve visibility, promote products or services, and build stronger online relationships. The course begins with core social media management ideas before moving into the wider skills that support campaign planning and digital growth.
As your learning develops, you will explore how SEO helps people discover content, how YouTube supports video marketing, how Google Ads can drive paid visibility, and how Google Analytics helps track performance. You will also study email marketing and major social platforms, including LinkedIn, Twitter, Facebook, and Instagram. By connecting content, search, advertising, analytics, email, and social media, this Social Media Manager course gives you a strong foundation in managing online presence with purpose and direction.
Learning Outcomes
This Social Media Manager Course helps learners build the foundation knowledge in social media management, digital marketing, content promotion, analytics, and online audience engagement. By the end of the course, you will be able to:
- Understand the role of a social media manager in online brand communication.
- Explain how SEO supports content visibility and digital marketing.
- Recognise how YouTube, Facebook, Instagram, LinkedIn, and Twitter support marketing goals.
- Understand how Google Ads and email marketing contribute to online campaigns.
- Use Google Analytics concepts to interpret campaign and website performance.
- Explore content planning, audience engagement, and platform-specific communication.
Why People Love This Social Media Manager Course?
The Social Media Manager Course appeals to learners because it brings social media, SEO, advertising, analytics, email marketing, and flexible online learning into one focused course.
- Study social media manager training online from home.
- Learn at your own pace with flexible course access.
- Gain a CPD certified certification after successful completion.
- Build knowledge of SEO, YouTube, Google Ads, Google Analytics, and email marketing.
- Explore LinkedIn, Twitter, Facebook, Instagram, and mobile marketing.
- Suitable for beginners, career changers, business owners, and aspiring marketers.
- Strengthen your CV for digital marketing, social media, and online business roles.
- Understand how online channels work together in brand promotion.
- Useful for learners interested in freelance, remote, or business marketing roles.
- Supports future study in digital marketing, content marketing, or social media strategy.
Why Study This Social Media Manager Course?
Whether you want to support business promotion, explore digital marketing, or understand how brands communicate online, this Social Media Manager course gives you a structured foundation.
As an online social media manager course, it focuses on content planning, social platforms, SEO, Google Ads, analytics, email marketing, mobile marketing, and audience engagement — all important for understanding modern online promotion.
This course can support progression into social media, digital marketing, content, business promotion, freelance, or online marketing jobs, helping you strengthen your CV and take a focused next step towards a marketing career.
Who Is This Social Media Manager Course For?
This Social Media Manager Course Online is ideal for individuals who want to understand social media management, digital marketing, online brand promotion, and audience engagement. It is suitable for:
- Beginners who want to explore social media marketing
- Aspiring social media managers and digital marketing learners
- Career changers interested in online marketing roles
- Small business owners who want to understand digital promotion
- Freelancers looking to build social media and content marketing knowledge
- Learners interested in SEO, Google Ads, analytics, and email marketing
- Anyone studying social media management for CPD, CV development, or future marketing roles
Requirements
The Social Media Manager course is open to learners who want to understand social media, digital marketing, content promotion, and online brand communication in an online format.
No formal entry requirement is needed to enrol. A basic understanding of English, access to an internet-connected device, and an interest in marketing, social media, online business, or digital communication will help you get the most from the course. Learners should be willing to study independently, review the course materials carefully, and complete the course assessment after working through the content.
CPD Certification
After successfully completing the Social Media Manager Course, you will qualify for a CPD Certificate as proof of your continued professional development and achievement. This certificate can enhance your professional profile and showcase your commitment to building relevant skills and knowledge. You can receive your digital certificate for only £10, or request a printed hard copy sent by post for just £29 or both for £39.
Assessment
The Social Media Manager course includes an assessment designed to check your understanding of the main social media and digital marketing topics covered throughout the course.
The assessment helps confirm your knowledge of social media management, SEO, YouTube, Google Ads, Google Analytics, email marketing, LinkedIn, Twitter, Facebook, Instagram, mobile marketing, online promotion, and audience engagement. After successfully completing the assessment, you can claim your certificate of completion.
Job Opportunities
The Social Media Manager course can support career development in social media, digital marketing, content creation, online advertising, brand promotion, analytics, and business marketing. Salaries vary depending on experience, location, employer, responsibilities, platform skills, and whether you work employed or freelance.
- Social Media Manager
Plans and manages social content, campaigns, engagement, reporting, and brand communication across platforms.
Average salary: around £33,900 to £35,900 per year. - Social Media Executive
Creates posts, schedules content, monitors engagement, supports campaigns, and helps maintain brand presence online.
Average salary: around £23,000 to £30,000 per year. - Digital Marketing Executive
Supports digital campaigns across social media, search, email, content, paid ads, and analytics.
Average salary: around £25,000 to £34,000 per year. - Content Marketing Executive
Plans and creates written, visual, or campaign content for websites, social channels, blogs, and email marketing.
Average salary: around £25,000 to £35,000 per year. - Paid Social Executive
Supports paid advertising campaigns across platforms, monitors budgets, reviews results, and improves audience targeting.
Average salary: around £26,000 to £35,000 per year. - SEO Assistant
Supports keyword research, website visibility, content optimisation, reporting, and search performance improvement.
Average salary: around £22,000 to £30,000 per year. - Email Marketing Assistant
Helps create campaigns, manage mailing lists, review email performance, and support customer communication.
Average salary: around £22,000 to £30,000 per year. - Marketing Coordinator
Coordinates campaigns, content, schedules, reports, suppliers, and communication across marketing channels.
Average salary: around £24,000 to £34,000 per year. - Community Manager
Manages online conversations, responds to audiences, supports brand reputation, and encourages community engagement.
Average salary: around £28,000 to £40,000 per year. - Freelance Social Media Assistant
Supports clients with posting, scheduling, content ideas, basic reporting, and online brand communication.
Average salary: highly variable depending on clients, services, rates, and experience.
Frequently Asked Questions: Social Media Manager Course
What does a Social Media Manager do?
A Social Media Manager plans, creates, schedules, and monitors content across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. They may also support campaigns, audience engagement, analytics, brand voice, paid advertising, and reporting. The role often combines creativity, communication, planning, and data awareness.
How do you become a Social Media Manager?
You can start by learning social media platforms, content planning, SEO, analytics, online advertising, email marketing, and audience engagement. Some roles may require experience, a portfolio, or wider marketing knowledge. This course gives you a useful starting point for understanding the skills used in social media management.
What does a Social Media Manager course include?
A Social Media Manager course usually includes social platforms, SEO, YouTube marketing, Google Ads, Google Analytics, email marketing, LinkedIn, Twitter, Facebook, Instagram, and mobile marketing. This course introduces how those channels connect so learners can understand online marketing beyond single-platform posting.
Is social media management a good career path?
Social media management can be a strong career path for people interested in marketing, content, communication, online trends, and brand promotion. Businesses increasingly rely on digital visibility and customer engagement, but career progress depends on skills, experience, creativity, reporting ability, and understanding how platforms support business goals.
Can I study social media management online?
Yes, you can study social media management online using an internet-connected device. Online study can be useful if you want to learn around work, business commitments, or personal goals. This Social Media Manager course introduces social media and digital marketing topics in a flexible learning format.
Does this course cover SEO and Google Analytics?
Yes, this Social Media Manager course covers SEO and Google Analytics as part of wider digital marketing knowledge. SEO helps explain how content can become more visible online, while Google Analytics introduces how performance can be tracked, reviewed, and understood when measuring online activity.
Does this course cover Facebook, Instagram and LinkedIn?
Yes, this course covers major social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. These platforms are used differently by audiences and businesses, so understanding their roles can help learners see how social media supports brand communication and online promotion.
Will I receive a certificate after completing this course?
Yes, after completing the Social Media Manager Course and passing the required assessment, you can claim a CPD accredited certiifcation. This can support your CPD record, CV, professional profile, or future learning plans by showing that you have studied social media management and digital marketing topics.
Course Curriculum
| Module 01: Introduction | |||
| Welcome | 00:01:00 | ||
| Module 02: General Tips & Tricks Series | |||
| How to register your company | 00:04:00 | ||
| How to see Email Sender’s Company and Logo in Your Gmail | 00:02:00 | ||
| How to Generate sitemap of a website | 00:03:00 | ||
| How to protect a website from Spam on WordPress | 00:02:00 | ||
| Quick way to identify whether the website is Mobile optimized | 00:03:00 | ||
| How to identify registration data of website | 00:01:00 | ||
| How to identify duplicate content from the web | 00:03:00 | ||
| How to create google alerts | 00:03:00 | ||
| How to find the age of the domin | 00:02:00 | ||
| How to check if the website server is down | 00:01:00 | ||
| How to create text notes thatwill self destruct after being read | 00:02:00 | ||
| How to send google search information to your friends | 00:03:00 | ||
| How to find webhost of any website | 00:02:00 | ||
| Discover new sites that are similar to what you like alredy | 00:03:00 | ||
| How to easily highlight the important parts of a web page | 00:01:00 | ||
| How to share you email online without worrying about spam | 00:02:00 | ||
| How to get compute level answers without searching | 00:03:00 | ||
| The easiest way to setup email reminders | 00:03:00 | ||
| How to find the original URL tht’s hiding behind a short URL | 00:02:00 | ||
| How to corrupt a file you shared online | 00:01:00 | ||
| How to create a throwaway email | 00:02:00 | ||
| How to check if your email account has been compromised | 00:01:00 | ||
| Module 03: SEO (Search Engine Optimisation) | |||
| How to register website on Google search console | 00:06:00 | ||
| How to Optimize your website homepage | 00:06:00 | ||
| How to add a sitemap on google search | 00:07:00 | ||
| How to shortlist targeted keyword list in google keyword planner | 00:08:00 | ||
| How to set international targeting on google search | 00:02:00 | ||
| How to remove a URL from google search engine | 00:03:00 | ||
| How to identify competitors keyword | 00:08:00 | ||
| How to leverage top sites to get on google search results | 00:04:00 | ||
| Discover powerful data analytics to mesure SEO performance | 00:06:00 | ||
| How to do keyword research | 00:11:00 | ||
| How to write perfect title tags for search engines | 00:05:00 | ||
| How to optimise heading tags, external and internal links | 00:08:00 | ||
| What are backlinks & how to get them | 00:06:00 | ||
| How to write a perfect Meta description | 00:06:00 | ||
| How to enhance speed & performance of your website | 00:04:00 | ||
| Module 04: YouTube | |||
| Youtube account setup | 00:04:00 | ||
| Account optimization | 00:09:00 | ||
| How to create & setup Youtube channel banner | 00:05:00 | ||
| Youtube channel tags, thumbnails & custom thumbnails | 00:08:00 | ||
| Analyse Youtube keyword research | 00:05:00 | ||
| Youtube SEO techniques | 00:07:00 | ||
| What are Youtube cards & how does it work | 00:06:00 | ||
| How to optimise comments & reply them in bulk | 00:03:00 | ||
| How to grow your channel with competitor Analysis | 00:07:00 | ||
| How to manage multiple YouTube accounts | 00:02:00 | ||
| A simple yet powerful trick to increase your subscribers list | 00:03:00 | ||
| Youtube Paid Advertising | 00:13:00 | ||
| How to monetise your YouTube channel | 00:02:00 | ||
| Module 05: Google Adwords | |||
| What are Google Ads & how does it work | 00:16:00 | ||
| Account setup | 00:04:00 | ||
| Competitors analysis | 00:08:00 | ||
| Campaign types & how to select the right campaign | 00:07:00 | ||
| Bids & Budgets | 00:08:00 | ||
| How to target the right audience | 00:07:00 | ||
| Google Ads advance campaign settings | 00:07:00 | ||
| Choosing the right keywords | 00:05:00 | ||
| How to write ads that gets more clicks | 00:06:00 | ||
| Module 06: Google Analytics | |||
| How to install tracking code on your website | 00:04:00 | ||
| How to add filters & remove internal traffic | 00:04:00 | ||
| How to track paid campaigns | 00:04:00 | ||
| How to look and analyse different segment data | 00:06:00 | ||
| How to configure goals in google analysics | 00:05:00 | ||
| How to link google Adwords account | 00:03:00 | ||
| How to manage multiple analytics accounts | 00:02:00 | ||
| How to remove spam traffic | 00:04:00 | ||
| Module 07: Email Marketing | |||
| Email marketing tools set up ( Mailchimp and Gestresponse) | 00:10:00 | ||
| How to install signup or popup forms on the website | 00:17:00 | ||
| How to collect email address without a wbsite | 00:05:00 | ||
| How to create a ‘Hook’ to your signup forms | 00:08:00 | ||
| Discover the psychology behind acquiring more leads | 00:09:00 | ||
| Email marketing automation process | 00:08:00 | ||
| Email analytics | 00:07:00 | ||
| Module 08: Linkedln | |||
| How to increase your connections in no time | 00:08:00 | ||
| Secret of LinkedIn InMails | 00:05:00 | ||
| Discover the best ways to use Linkedin Groups | 00:09:00 | ||
| How to setup a company page on Linkedin | 00:04:00 | ||
| How to increase traffic to your website using Linkedin blog | 00:07:00 | ||
| Module 09: Twitter | |||
| Twitter Account setup | 00:03:00 | ||
| Knowing Twitter features | 00:06:00 | ||
| Following twitter accounts | 00:03:00 | ||
| Twitter profile optimisation | 00:06:00 | ||
| How to get Twitter followers | 00:10:00 | ||
| Posting first 5 tweets for engagement | 00:05:00 | ||
| Leveraging Hashtags to increase your tweets visibility | 00:04:00 | ||
| What are twitter polls & how do you use them | 00:05:00 | ||
| A powerful trick to acquire customers on twitter | 00:03:00 | ||
| How to get followers retweet your post | 00:03:00 | ||
| How to embed a twitter button to your website or post | 00:02:00 | ||
| Twitter analytics | 00:04:00 | ||
| Module 10: Facebook | |||
| Set your Facebook page | 00:05:00 | ||
| Facebook Icon, cover image & description | 00:06:00 | ||
| How to get your first page likes | 00:08:00 | ||
| Discover how to increase your page likes | 00:02:00 | ||
| How to manage multiple Facebook page | 00:03:00 | ||
| Facebook comments | 00:05:00 | ||
| Leveraging Facebook groups | 00:05:00 | ||
| Facebook Autoposting | 00:04:00 | ||
| Run a competition | 00:06:00 | ||
| Facebook Ads | 00:04:00 | ||
| How to get best out of Facebook | 00:15:00 | ||
| Facebook pixel & Re-marketing | 00:04:00 | ||
| Module 11: Instagram | |||
| How to setup a Instagram business profile | 00:07:00 | ||
| Set up Instagram bio & profile image | 00:03:00 | ||
| Leveraging Instagram accounts | 00:06:00 | ||
| A simple way to create free content on Instagram | 00:05:00 | ||
| Secret of hashtags on Instagram | 00:04:00 | ||
| Reposting Instagram App | 00:04:00 | ||
| How to get genuine Instagram followers | 00:05:00 | ||
| Discover how to grow your business through Instagram stories | 00:05:00 | ||
| How to get your posts reposted on Instgram by influncers | 00:05:00 | ||
| Module 12: Mobile App | |||
| A quick way to do App store marketing research | 00:16:00 | ||
| How to discover the estimate size of your market | 00:08:00 | ||
| Discover the best ways to promote your app | 00:15:00 | ||
| App installs via Facebook Ads | 00:16:00 | ||
| App installs via Google Ads | 00:14:00 | ||
| How to make money from your app | 00:08:00 | ||
| How to optimise your App store listing ? | 00:14:00 | ||
| Discover growth hacking techniques for App downloads | 00:09:00 | ||
| Techniques to get to the top of App store ranking | 00:07:00 | ||
| Certificate | |||
| Order Your Certificate | 00:00:00 | ||