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Overview
Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the Google Ads For Beginners training course.
The Google Ads For Beginners online training course is accredited by CPD with CPD points for professional development. Students can expect to complete this Google Ads For Beginners training course in around 5 hours. You’ll also get dedicated expert assistance from us to answer any queries you may have while studying our Google Ads For Beginners course.
The Google Ads For Beginners course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the Google Ads For Beginners course, you will receive an instant e-certificate as proof of comprehensive skill development and competency. Add these amazing new skills to your resume and boost your employability by simply enrolling on this Google Ads For Beginners course.
With this comprehensive Google Ads For Beginners course, you can achieve your dreams and train for your ideal career. The Google Ads For Beginners course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. The Google Ads For Beginners course covers everything you need in order to progress in your chosen career.
You’ll get a free Student ID card by enrolling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards.
Enrolling on the Google Ads For Beginners course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want.
Why Prefer this Google Ads For Beginners Course?
Assessment Process
Once you have completed all the modules in the Google Ads For Beginners course, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course.
Show off Your New Skills With a Certification of Completion
The learners have to successfully complete the assessment of this Google Ads For Beginners course to achieve the CPD accredited certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39.
Who is this course for?
Anyone interested in learning more about this subject should take this Google Ads For Beginners course. This Google Ads For Beginners will help you grasp the basic concepts as well as develop a thorough understanding of the subject.
All are welcome to take this Google Ads For Beginners course. There are no prerequisites for enrollment, and you can access the course materials from any location in the world.
Requirements
The Google Ads For Beginners program does not require any prior knowledge; everyone may participate! This Google Ads For Beginners course is open to anyone who is interested in learning from anywhere in the world.
Every student must be over the age of 16 and have a passion for learning and literacy.
This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Google Ads For Beginners course allows you to study at your own speed while earning a universally industry-recognized certification.
Career Path
This Google Ads For Beginners course will allow you to kickstart or take your career in the related sector to the next stage. Our whole Google Ads For Beginners course will assist you in achieving a position of respect and dignity, as well as allowing you to gain an advantage over your competitors. This course certificate will strengthen your CV and assist you in finding work in the related industry.
Introduction | |||
Introduction | 00:03:00 | ||
Basics/ Account Set up | |||
What We’re Going To Cover In This Section erer | 00:01:00 | ||
What is Google Ads? | 00:04:00 | ||
Where do google ads appear? | 00:05:00 | ||
Google Account Hierarchy | 00:04:00 | ||
Setting Up Your First Google Ads Account | 00:05:00 | ||
Location targeting | 00:09:00 | ||
Budgets and Selecting Your Bidding Strategy | 00:04:00 | ||
Setting Up Billng | 00:02:00 | ||
Keyword Research for Google Ads | |||
What We’re Going To Cover In This Section | 00:01:00 | ||
What Is A Keyword & Understanding The Intent Behind One | 00:04:00 | ||
How To Find Keywords To Target – Related Website URL | 00:07:00 | ||
How To Find Keywords To Target – Keyword Planner | 00:05:00 | ||
How To Find Keywords To Target – SEMRush | 00:07:00 | ||
How To Organise Your Keywords By Themes | 00:12:00 | ||
Everything You Need To Know About Keyword Match Types | 00:06:00 | ||
How To Add Match Types To Your Keywords Like A Pro | 00:08:00 | ||
The Importance Of Negative Keywords & How To Add Them To Your Account | 00:08:00 | ||
Creating Your Ads | |||
What We’re Going To Cover In This Section | 00:01:00 | ||
The Evolution Of How Ads Appear In Google | 00:03:00 | ||
Best Practices for Writing Killer Ad Text | 00:07:00 | ||
How To Create Your First Google Ad | 00:17:00 | ||
Ad Rotation – Everything You Need To Know | 00:05:00 | ||
Ad Schedule – How To Select The Days & Times You Want Your Ads To Show | 00:05:00 | ||
Bidding Strategies Explained | |||
What We’re Going To Cover In This Section | 00:01:00 | ||
Target CPA | 00:04:00 | ||
Target ROAS | 00:06:00 | ||
Maximize Conversions | 00:03:00 | ||
Maximize Clicks | 00:02:00 | ||
Target Impression Share | 00:03:00 | ||
Manual CPC & Enhanced CPC | 00:05:00 | ||
Google Ads Dynamics | |||
What We’re Going To Cover In This Section | 00:01:00 | ||
Understanding Quality Score | 00:07:00 | ||
The 4 Components That Make Up Quality Score | 00:08:00 | ||
Understanding Ad Rank and How It Is Calculated | 00:06:00 | ||
How Google Determines How Much You Pay Per Click | 00:05:00 | ||
When You Can Ignore Low Quality Scores (and when you can’t) | 00:03:00 | ||
Ad Extensions | |||
What We’re Going To Cover In This Section | 00:01:00 | ||
What Are Ad Extensions & The Benefits Of Using Them | 00:04:00 | ||
The Different Types Of Ad Extensions You Can Use | 00:06:00 | ||
How To Add Sitelink Extensions To Your Ads | 00:06:00 | ||
How To Add Callout Extensions To Your Ads | 00:04:00 | ||
How To Add Call Extensions To Your Ads | 00:04:00 | ||
How To Add Location Extensions To Your Ads | 00:02:00 | ||
Things To Bear In Mind When Using Ad Extensions | 00:03:00 | ||
Conversion Tracking | |||
What We’re Going To Cover In This Section | 00:01:00 | ||
Understanding The Basics Of Conversion Tracking & Its Benefits | 00:03:00 | ||
The Two Main Types Of Conversions You Can Use | 00:08:00 | ||
How To Set Up Conversion Tracking For Form Submissions | 00:15:00 | ||
How To Set Up Conversion Tracking For Phone Calls | 00:12:00 | ||
Campaign Optimisation | |||
What We’re Going To Cover In This Section | 00:01:00 | ||
Optimising Your Ads Based On Keyword Data | 00:08:00 | ||
Optimising Your Ads Based On Ad Data | 00:03:00 | ||
Optimising Your Ads Based On Devices | 00:04:00 | ||
Optimising Your Ads Based On Specific Times & Days | 00:05:00 | ||
Conclusion | |||
Conclusion, goodbye for now… | 00:01:00 |
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