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Course Overview

For all commercial businesses, nothing contributes as much to their success or failure as the quality of customer service. Learn how to take your customer handling skills to new levels with our Customer Relationship Management course. You will discover new and compelling ways to engage with a thriving consumer base, attract potential sales, and make your retail services stand out from all the others in your chosen marketplace.  When you have completed all the interactive assessments presented in this innovative course, you can be confident that you will be able to deal with the most demanding customer and justify their trust in you. Along with the fundamental principles of CRM, you will also be shown how to formulate service strategies, analyse survey data, handle complaints, deepen the selling experience, and prepare your business for the future. Improve and prepare for the future consumer by enrolling today.

Key Topics to Be Covered

  • Commercial usages and financial importance of CRM
  • Typical retail life cycles of a customer and their immediate expectations
  • Strategies for continual service improvements
  • Launching customer surveys and understanding feedback
  • Effectively handling customer complaints and grievances

Learning Outcomes

  • Understand the benefits of a customer value management approach
  • Demonstrate the fundamental values of CRM in retail and business
  • Learn how to develop effective CRM strategies in your business
  • Discover how to create and store valid consumer data for reference
  • Utilise the concepts of customer retention and acquisition
  • Know how to use digital CRM whilst complying with data protection laws

Your Path to Success

When you completed this course, you will have gained an innate understanding of customer retail relationships and strategies. This can be immediately incorporated into practical techniques when dealing face-to-face with customers and adopting a retail strategy in any commercial business.

Skills You Will Gain

  • Customer handling techniques
  • Commercial business management
  • Survey data analysis
  • Continuous improvement methods
  • Marketing innovation

Is This Course Right for You?

This course is perfect for anyone running a commercial business or who works regularly on the frontline, dealing with customers and transactions.   

Certificate of Achievement

Endorsed Certificate of Achievement by the Quality Licence Scheme

An endorsed certificate will be issued for the learners as proof of their achievement after the completion of this course.

After successful course completion, learners will be able to order an endorsed certificate as proof of their new achievement. Only for £99 you can order and get endorsed certificates delivered to your home. International students have to pay an extra £10 as a postage charge.

CPD, CMA & IAO Certification from HF Online

The learners have to successfully complete the assessment of this course to achieve the CPD, CMA & IAO certificates. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Academy for Health & Fitness will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

 Assessment Method

You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass the exam and to achieve Quality Licence Scheme endorsed certificates.

Our expert trainers will assess your assignment and give you feedback after you submit the assignment.

Course Curriculum

Module 01: Introduction to Customer Relationship Management (CRM)
Introduction to Customer Relationship Management (CRM) 00:22:00
Module 02: CRM Fundamentals
CRM Fundamentals 00:24:00
Module 03: CRM Strategies
CRM Strategies 00:33:00
Module 04: Data Analysis in CRM
Data Analysis in CRM 00:28:00
Module 05: CRM Databases
CRM Databases 00:21:00
Module 06: Deepening Customer Relationship
Deepening Customer Relationship 00:23:00
Module 07: Handling Customer Complaints
Handling Customer Complaints 00:22:00
Module 08: Future of CRM
Future of CRM 00:25:00
Assignment – Customer Relationship Management 2 weeks, 4 days
Order Your QLS Certificate
Claim Your QLS Certificate 00:00:00