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Want to stay one step ahead of your competitors, drive traffic to your blog and turn clicks into conversions? This digital marketing for business course is a comprehensive training program for both business owners and aspiring professionals looking to learn fundamental marketing and sales strategies for driving business online. You will learn the principles of upselling and down selling, how to utilise the tools of leading social media platforms, set up a professional blog, and much more.
On successful completion, you will have an excellent understanding of the key principles of digital marketing, with knowledge of best practice and how to utilise leading social platforms. You will have the skills to set up your own blog, promote your business online and fast track your career in this sector.
This course is ideal for anyone looking to learn crucial marketing skills. It offers marketing solutions for small business owners, as well as practical knowledge for aspiring professionals looking to fast track their career in the digital marketing sector. There are no specific entry requirements for this course, which can be studied on a part-time or full-time basis.
Upon passing the course, you will receive proper certification that is accredited by CPD and universally accepted. You can order your certificate at a cost of £10 for PDF and £29 for hardcopy certificate or both for £39.
Section 01 - Building a Sales Funnel | |||
Getting Started to Generating Traffic | FREE | 00:10:00 | |
Crating a Front end offer | 00:07:00 | ||
Creating an Upsell (or 1 time offer) | 00:11:00 | ||
Creating a Downsell | 00:06:00 | ||
Creating a 2nd and 3rd Upsell | 00:11:00 | ||
Creating a Backend Offer | 00:09:00 | ||
Sales Funnel (case study) | 00:09:00 | ||
How To Write Buyer Follow-Up Emails | 00:08:00 | ||
Digital Marketing for Business Owners | 00:05:00 | ||
Section 02 - Building a Blog | |||
Introduction to Blogging | 00:04:00 | ||
Choosing a Blogging Niche | 00:05:00 | ||
Content is King | 00:10:00 | ||
Adding Video and Images | 00:03:00 | ||
Social Media | 00:03:00 | ||
Important Pages | 00:02:00 | ||
Section 03 - Interview Content | |||
Conversation Content | 00:03:00 | ||
Value | 00:04:00 | ||
Guest | 00:08:00 | ||
Repurpose | 00:06:00 | ||
Conducting Interviews | 00:05:00 | ||
After the Interview | 00:03:00 | ||
Section 04 - Social Media Marketing | |||
Introduction to Social Media | 00:04:00 | ||
Social Media Best Practices | 00:07:00 | ||
00:05:00 | |||
00:06:00 | |||
00:07:00 | |||
00:04:00 | |||
00:03:00 | |||
Google Plus | 00:02:00 | ||
YouTube | 00:03:00 | ||
Live Streaming | 00:03:00 | ||
Conclusion to Social Media | 00:02:00 | ||
Section 05 - Affiliate Marketing | |||
Introduction to Affiliate Marketing | 00:04:00 | ||
Getting Started with Marketing | 00:12:00 | ||
Getting Started with Affiliate Marketing Strategies | 00:02:00 | ||
Getting Started with Website Marketing Strategies | 00:02:00 | ||
Getting Started Building an Email List | 00:03:00 | ||
Section 06 - Clickbank | |||
Clickbank Gravity Score | 00:03:00 | ||
Clickbank Vendor Sales Pages | 00:03:00 | ||
Clickbank Commissions and Continuity | 00:03:00 | ||
Section 07 - Email Marketing | |||
Introduction | 00:04:00 | ||
Challenges of Email Marketing | 00:08:00 | ||
Content Marketing | 00:04:00 | ||
Valuable Content | 00:07:00 | ||
Email Standards | 00:05:00 | ||
Email Spam Filter | 00:07:00 | ||
Keep Email Clean | 00:04:00 | ||
Lead Generation | 00:05:00 | ||
AIDA | 00:07:00 | ||
Conclusion to Email | 00:02:00 | ||
Email Marketing (final) | 00:51:00 | ||
Section 08 - Building a Podcast | |||
Podcasting | 00:02:00 | ||
Hardware and Software | 00:09:00 | ||
Hardware | 00:05:00 | ||
Software | 00:04:00 | ||
Preparing a Podcast | 00:03:00 | ||
Podcast Outline | 00:03:00 | ||
Recording | 00:05:00 | ||
Publishing the Podcast | 00:05:00 | ||
Marketing Tips | 00:04:00 | ||
Podcasting (full) | 00:32:00 | ||
Section 09 - Branding | |||
Branding | 00:03:00 | ||
Mission Statement | 00:05:00 | ||
Logo | 00:06:00 | ||
Promotion | 00:03:00 | ||
Delivering | 00:07:00 | ||
Success | 00:04:00 |