Course Overview

Every day, the digital world advances, and many professionals fall behind without realising how much it limits their opportunities. As UK businesses expand their online presence and invest more in digital strategies, those without strong digital marketing skills often struggle to stay visible, competitive, and confident in their roles. This course helps you bridge that gap before it affects your career progression.

Our CPD-accredited Digital Marketing course introduces you to the essential areas shaping modern online communication. You will explore Search Engine Optimisation (SEO), content marketing, email campaigns, paid advertising, and social media strategy across major platforms. The course also highlights how analytics and digital insights guide smarter decisions, giving you a clear understanding of what drives successful online campaigns.

By the end of the Digital Marketing course, you’ll be equipped to create, manage, and evaluate marketing strategies that increase engagement and visibility. Enrol today—don’t let fast-moving digital trends leave you behind.

Learning Outcomes

• Master SEO techniques to increase website visibility and traffic.
• Gain expertise in Google Ads to manage effective PPC campaigns.
• Improve conversion rates with effective data-driven decision-making.
• Master mobile marketing strategies for reaching customers on the go.
• Develop content strategies that resonate with and engage customers.
• Develop social media strategies to build and engage a targeted audience.
• Learn to create impactful email marketing campaigns that drive results.
• Learn to use Google Analytics to track and interpret website performance.
• Apply digital marketing tools to assess and improve campaign performance.

Why People Love and Enrol in this Training?

• CPD Accredited Course
• Unlimited access for 12 months – learn at your own pace ️ 
• Earn instant certificate upon course completion 
• Get a free student ID card to showcase 
• Flexible study – no deadlines 
• Transparent pricing – no hidden fees 
• Dedicated tutor support on weekdays 
• Fast assessments & instant results

Who is this Course For?

• Aspiring digital marketers
• Entrepreneurs optimising online strategies
• Students pursuing digital marketing careers
• Professionals switching to digital marketing
• Marketing professionals upgrading digital skills
• Small business owners enhancing online presence

Certificate of Achievement

CPD Certification

After completing the MCQ assessment, you will qualify for the CPD Certificate from HF Online as proof of your continued professional development. You can order your certificate at a cost of £10 for PDF and £29 for hard copy certificate or both for £39.

Assessment

For assessing your learning, you have to complete an automated MCQ exam. It is required for the students to score at least 60% to pass the exam. Learners can apply for the certificate after they clear the exam.

There are assignment questions provided at the end of the course. You are suggested to complete the questions to enrich your understanding of the course. You can complete this according to your preferred time. The expert tutor will provide feedback on your performance after assessing your assignment.

Prerequisites

There are no prerequisites and you may use any internet-enabled device to study at your own speed, it is adaptable and available to students of all skill levels.

Job Opportunities

The Digital Marketing course equips you with valuable skills that open doors to a range of roles across various industries. Digital marketing is essential to business success, and proficiency in this area can lead to exciting career opportunities.

• Digital Marketing Manager
  Digital Marketing Managers lead online marketing campaigns, oversee content strategies, and ensure alignment with business goals to boost online visibility and engagement. They work across various platforms to optimise marketing efforts and drive traffic.  Average salary £35,000 to £55,000.
• SEO Specialist
  SEO Specialists focus on optimising websites to rank higher in search engine results. They analyse search trends, implement strategies, and enhance website content to improve organic traffic, ultimately boosting a site’s visibility. Average salary £28,000 to £40,000.
• Social Media Manager
  Social Media Managers develop and execute strategies across platforms like Facebook, Instagram, and Twitter to build a brand’s online presence. They create engaging content and monitor audience interactions to foster relationships and boost brand awareness. Average salary £30,000 to £40,000.
• Content Marketing Specialist
  Content Marketing Specialists create and manage content strategies to attract and engage target audiences. They write blogs, articles, and videos that align with a brand’s messaging and work to increase website traffic and conversions. Average salary £26,000 to £38,000.
• PPC Specialist
  PPC Specialists manage paid online advertising campaigns, including Google Ads and social media ads. They analyse ad performance and adjust strategies to optimise spending, driving more qualified leads to websites and increasing sales. Average salary £30,000 to £45,000.
• Email Marketing Manager
  Email Marketing Managers design and run email campaigns to engage customers and drive conversions. They focus on building segmented email lists, personalising content, and analysing campaign results to improve engagement and return on investment. Average salary £28,000 to £40,000.
• E-commerce Manager
  E-commerce Managers oversee the operation of online stores, manage product listings, and optimise user experience to increase sales. They work on digital marketing strategies, monitor performance metrics, and implement improvements to boost online revenue. Average salary £35,000 to £55,000.
• Digital Campaign Manager
  Digital Campaign Managers are responsible for planning, executing, and managing digital marketing campaigns across different platforms. They ensure campaigns are optimised for the best results in terms of engagement, lead generation, and conversions. Average salary £32,000 to £45,000.
• Web Analyst
  Web Analysts use data to evaluate the performance of websites and digital campaigns. They interpret user behaviour and other web metrics to help optimise the site’s structure, content, and user experience for better engagement. Average salary £28,000 to £40,000.
• Marketing Coordinator
  Marketing Coordinators assist in executing marketing campaigns, handling logistics, tracking campaign performance, and communicating with team members. They support various marketing initiatives and help with the coordination of content and materials across channels. Average salary £22,000 to £30,000.