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Course Overview

Master the fundamentals of social media marketing and learn techniques to set up a business account, grow your followers in no time, analyse their engagement and much more, with the social media for business course. This social media for business course is the ultimate beginners guide for small business owners and those looking to fast track their career in social media marketing. This course covers leading platforms Facebook, Twitter, Pinterest, LinkedIn and YouTube.

Key Topics to Be Covered

  • How to create and manage a YouTube account
  • Building a professional network on LinkedIn
  • Pinterest: Using pins, widgets and boards 
  • Setting up a Facebook business page
  • Twitter and Google analytics

What You’ll Learn

  • Learn how to set up and manage your social accounts
  • Understand how to create engaging posts on Facebook & Twitter
  • Know how to use boards and widgets on Pinterest effectively
  • Analyse audience engagement on Twitter and Google Analytics
  • Build a professional network and set up a business page on LinkedIn
  • Grow your followers with our expert marketing tips and techniques

Your Path to Success

On successful completion, you will receive a recognised qualification which you can use to fast track your career in marketing or grow your business online. You will be equipped with the essential skills to promote your service or product successfully across all leading social platforms.

Skills You Will Gain

  • Marketing
  • Analytical
  • Social media 
  • Advertising

Is This Social Media for Business Course Right for You?

This introductory training course is ideal for those who are just starting in their career as well as business owners who wish to gain essential social marketing skills to drive traffic and audience engagement. There are no specific entry requirements for this course.


Upon passing the course, you will receive proper certification that is accredited by IAO and CPD and universally accepted. You can order your certificate at a cost of £10 for PDF and £29 for hardcopy certificate or both for £39.

Course Curriculum

What is Pinterest? FREE 00:18:00
How to Create an Account 00:05:00
Putting a Pinterest Browser Button for Convenience 00:04:00
Connecting to Social Networks 00:14:00
Verifying Your Web Site 00:03:00
Setting Up Initial Business Account Profile 00:06:00
Creating Boards 00:17:00
Pinning Items That Interest You 00:05:00
Using Pins 00:11:00
Widgets 00:17:00
Exploring Types of Widgets 00:07:00
Adding a Pin It Widget to Your Site 00:04:00
How Facebook Works 00:30:00
Setting up Facebook Business Page 00:09:00
Adding Background Graphics and Uploading Pictures 00:04:00
Page Settings 00:07:00
Using Basic Facebook Controls 00:04:00
Posts that Engage Your Fans 00:19:00
Business Overview and Page Info 00:04:00
Invite Friends to Your Facebook Page 00:04:00
Call To Action Button 00:02:00
Viewing Your Notifications 00:02:00
Facebook Promotions 00:13:00
Managing Your Facebook 00:09:00
What You Need to Start with Twitter 00:15:00
How to Create Twitter Profile 00:08:00
How to Update Your Profile 00:05:00
Building Your Twitter Network 00:09:00
How and When to Tweet 00:08:00
Twitter Analytics 00:03:00
Google+ Advertising and Networking
Offerings from Google 00:10:00
How to Create an Account 00:04:00
Privacy Settings 00:09:00
Adding Friends 00:02:00
Using Google+ 00:11:00
Posts 00:01:00
Creating an Ad With Google 00:08:00
Google Analytics 00:07:00
Google Analytics 00:04:00
Diagnose Landing Pages 00:03:00
The Potential of LinkedIn’s Network 00:16:00
Creating a LinkedIn Account 00:11:00
Enhancing Careers with LinkedIn 00:10:00
Finding a Job with LinkedIn Job Boards 00:05:00
Be Identifiable 00:09:00
Connecting with Others 00:17:00
Creating a Post 00:02:00
Mining Your Contacts Networks 00:03:00
Staying in Touch with Your Connections 00:12:00
Creating a Linked Company Page 00:04:00
YouTube Channels
Skills Needed for Interesting Video 00:14:00
Skills Needed for Interesting Video: The Story 00:06:00
Skills Needed for Interesting Video: The Story (Cont.) 00:01:00
Skills Needed for Interesting Video Planning 00:08:00
How to Manage Your YouTube Account 00:10:00
How to Create Your YouTube Account 00:06:00
How to Create a YouTube Channel 00:04:00
Browsing YouTube Channels 00:02:00
Video Manager 00:05:00
Creator Studio 00:05:00
Create Video 00:08:00
Assignment – Social Media for Business 2 weeks, 4 days


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Social Media for Business