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Learn how to make a genuine difference in your life by taking our popular [course_title]. Our commitment to online learning and our technical experience has been put to excellent use within the contents of these educational modules. By enrolling today, you can take your knowledge of Marketing Principles to a whole new level and quickly reap the rewards of your study in the field you have chosen.
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Section 01: Marketing and the Firm | |||
Module 11: Double & Half Angle Formulas | 00:32:00 | ||
Module 09: Trig Identities | 00:42:00 | ||
Creating Value and Competitive Advantage #1 | 00:01:00 | ||
Creating Value and Competitive Advantage #2 | 00:01:00 | ||
Marketing Definition | 00:01:00 | ||
Marketing Exchange | 00:01:00 | ||
Marketing Interactions #1 | 00:01:00 | ||
Marketing Interactions #2 | 00:02:00 | ||
BCG’s Advantage Matrix Model | 00:01:00 | ||
Section 02: Situational Marketing Analysis | |||
External Environment – Analysis #1 | 00:01:00 | ||
External Environment – Analysis #2 | 00:01:00 | ||
External Environment – Analysis #3 | 00:01:00 | ||
External Forces Facing Marketing | 00:01:00 | ||
Demographic Shift | 00:01:00 | ||
Demographic Changes | 00:02:00 | ||
Stakeholder Mapping #1 | 00:01:00 | ||
Stakeholder Mapping #2 | 00:01:00 | ||
Section 03: Microenvironments – Industry and Market | |||
Microenvironments – Industry and Market | 00:01:00 | ||
Difference between an Industry and a Sector | 00:02:00 | ||
Common Mistakes #1 | 00:02:00 | ||
Common Mistakes #2 | 00:01:00 | ||
Market Analysis #1 | 00:01:00 | ||
Market Analysis #2 | 00:01:00 | ||
Internal Firm Analysis and Environment Analysis | 00:02:00 | ||
Enterprise Value Chain Analysis #1 | 00:01:00 | ||
Enterprise Value Chain Analysis #2 | 00:01:00 | ||
Enterprise Value Chain Analysis #3 | 00:01:00 | ||
Porter’s Value Chain | 00:01:00 | ||
Elements in Porter’s Value Chain #1 | 00:01:00 | ||
Elements in Porter’s Value Chain #2 | 00:01:00 | ||
SWOT – Gap Analysis | 00:02:00 | ||
TOWS and Building Conversion Strategies | 00:01:00 | ||
Section 04: Formulating a Marketing Plan – Building Components | |||
Formulating a Marketing Plan – Building Components #1 | 00:01:00 | ||
Formulating a Marketing Plan – Building Components #2 | 00:02:00 | ||
Formulating a Marketing Plan – Building Components #3 | 00:01:00 | ||
Product Life Cycle and Building a Product Strategy | 00:01:00 | ||
Segmentation and Targeting– Geography, Consumer Behaviour and Cultures | 00:01:00 | ||
Positioning Your Market Offering | 00:01:00 | ||
Pricing Your Product for the Market | 00:01:00 | ||
Channels and Distribution | 00:01:00 | ||
Promotion and Brand Advertising | 00:01:00 | ||
Business Development and Customer Relationship Marketing (CRM) | 00:01:00 | ||
Sales Funnel | 00:01:00 | ||
Stages in the Sales Funnel | 00:02:00 | ||
Section 05: Executing the Marketing Plan | |||
Action Planning, Roles and Responsibilities | 00:01:00 | ||
Metrics and Measures | 00:02:00 | ||
Marketing and Information Technology | 00:01:00 | ||
Marketing Information (MIS) Systems: Sorting Data and Reporting | 00:02:00 | ||
Marketing and Information Technology | 00:01:00 | ||
The Marketing Profession and Building the Marketing Team | 00:01:00 | ||
Assignment | |||
Assignment – Marketing Principles | 00:00:00 |
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