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Course Overview:

Take the potential and profile of your company to entirely new levels by taking our comprehensive Marketing Course. A business can provide the best services or products in the world, but unless the best marketing possible brings them to the attention of consumers, a venture can never be a true success. With our help, you can learn how to harness the power and possibilities of marketing managements and discover how your sales can be significantly boosted with the right tactics. Expertly written with the assistance of industry professionals, the contents of this online course will benefit beginners and veteran salespeople alike. Each module is finely judged to give you the precise amount of knowledge on each aspect of promotion, giving you the tools and knowledge to succeed in the marketplace. This Marketing Course gifts you the full training curve for sales improvements, from the basic concepts of promotional material to the advantages of personality and digital advertising. You will learn about the essential components of the process and the best strategies to implement for your needs, along with ways to anticipate consumer trends. The power of accurate research and appealing branding is examined, with pricing considerations and the natural life cycle of a product is also explored. You will discover the most effective forms of digital and personal promotion, with the necessities of good PR being shown in detail. The course can be taken anywhere and at any time, with the pace of the study left entirely in your hands. Enrol now and make marketing work for you.

Learning outcomes:

  • Learn the basic concepts of a successful marketing process
  • Know your sales environment and adopt effective strategies
  • Discover how to recognise trending consumer behaviour
  • Be able to perform accurate and useful marketing research
  • Become proficient with branding and product-selling strategies
  • Attain an acute understanding of a product’s life cycle and pricing methods
  • Gain the ability to set appropriate budget values for promotion material
  • Understand the importance of digital advertising and online promotions

Who is This Course for?

This course is aimed at any expert business person or entrepreneur who wants to learn how to perform marketing for their goods or services. This is appropriate for in-house marketing agents in an organisation.   

Career Path

This course is perfect for those engaged in a role that requires marketing or promotional skills to be used. As such, it covers the following careers and roles:

  • Marketing Manager
  • Sales Manager
  • Digital Marketing Coordinator
  • Sales Consultant
  • Public Relations Personnel

Certificate of Achievement

Endorsed Certificate of Achievement by the Quality Licence Scheme

An endorsed certificate will be issued for the learners as proof of their achievement after the completion of this course. After successful course completion, learners will be able to order an endorsed certificate as proof of their new achievement. Only for £139 you can order and get endorsed certificates delivered to your home. International students have to pay an extra £10 as a postage charge.

CPD Certification from HF Online

The learners have to successfully complete the assessment of this course to achieve the CPD certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39.


This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Academy for Health & Fitness will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

Method of Assessment

For assessing your learning, you have to complete an automated MCQ exam. It is required for the students to score at least 60% to pass the exam and fulfil the Quality Licence Scheme endorsed certificate criteria. Learners can apply for the certificate after they clear the exam.

There are assignment questions provided at the end of the course. You are suggested to complete the questions to enrich your understanding regarding the course. You can complete this according to your preferred time. The expert tutor will provide feedback on your performance after assessing your assignment. 

Course Curriculum

Module 01: Basics of Marketing 00:46:00
Module 02: The Marketing Process 00:49:00
Module 03: Strategic Marketing 01:11:00
Module 04: Marketing Environment 00:29:00
Module 05: Market Segmentations 00:52:00
Module 06: Consumer Buying Behaviour 01:12:00
Module 07: Business Markets and Buying Behaviour 00:52:00
Module 08: Marketing Research 00:48:00
Module 09: Product Strategy 00:55:00
Module 10: Branding Strategy 00:39:00
Module 11: Product Life Cycle 00:33:00
Module 12: Pricing Strategy 01:15:00
Module 13: Marketing Channels 01:16:00
Module 14: Integrated Marketing Communications 01:00:00
Module 15: Advertising and Sales Promotion 01:01:00
Module 16: Personal Selling and Public Relations 01:14:00
Module 17: Direct and Digital Marketing 00:54:00
Mock Exam
Mock Exam – Marketing Course 00:20:00
Final Exam
Final Exam – Marketing Course 00:20:00
Assignment – Marketing Course 3 weeks, 4 days
Order Your QLS Certificate
Claim Your QLS Certificate 00:00:00